Benefits of AdWords – Location & Language Targeting
Targeting options: you can target ads by location and language
• Regional/Local, Country, Global & Customized Targeting
• Roughly 40 different language targeting options to choose from

Country Targeting Examples
When should you use country targeting?
• Use if you have national or global customers
• Example: you ship to the U.S. only. Target your campaign to the U.S.
Global Targeting
If you have a global business, give your campaigns global exposure
• Example: If you sell DVDs and have worldwide distribution, you should target your campaign to all countries
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