Benefits of AdWords – Location & Language Targeting
Targeting options: you can target ads by location and language
• Regional/Local, Country, Global & Customized Targeting
• Roughly 40 different language targeting options to choose from

Region/City Targeting Examples
When should you use regional targeting? • Example: you have local flower shops in the San Francisco Bay Area
• Example: you run a restaurant in Chicago
Customized Targeting
Use Customized Targeting to target highly specific areas
For example, to reach customers located in an area that cannot be targeted accurately using region or city targeting
• Example: pizza delivery service
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| Define a custom area to target around your business. |
Promote your location with local business ads. |
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